Privacy Policy

Tale of Two Strands® (referred to as the “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your information online. The purpose of this Privacy Policy (“Policy”) is to explain how we collect, use, protect, and share information obtained from and about you through our services.

If you have any questions regarding this Privacy Policy, please contact us at taleoftwostrands@gmail.com.

By using our services, you also agree to any applicable Messaging Terms and Messaging Privacy Policies, where offered.

This Privacy Policy applies to the services (“Services”) provided through the Tale of Two Strands website (www.taleoftwostrands.com) and any mobile platforms or applications we make available to deliver the Services (collectively, the “Website” or “App”). This Policy does not apply to the practices of third parties that we do not own or control. Any external links are governed by their own privacy policies.

If you do not agree with this Privacy Policy, please discontinue use of the Services.

Information We Collect

We collect two types of information:

Personally Identifiable Information (PII)

PII includes information that can identify or contact you, such as:

Name
Mailing address
Email address
Phone number
Date of birth
Payment or billing information

We collect PII only when you voluntarily provide it, such as when you:

Register for our Services
Place an order or purchase a hair and/or fur sensitivity test kit
Create an account or profile
Contact customer support
Participate in promotions, surveys, or special offers

Non-Personally Identifiable Information

This includes information that does not directly identify you, such as:

Device type and browser
IP address
Usage data and interaction patterns
General location data
Preferences and site behavior

Some non-PII may be associated with your PII to improve service delivery.

How and When Information Is Collected

We collect information:

Directly from you when you provide it
Automatically through cookies, tracking technologies, and analytics tools
From third-party service providers or partners
Through forms, transactions, surveys, or correspondence
When you contact us or report an issue

Information shared publicly (e.g., reviews or comments) is done at your own risk.

How We Use Your Information

We use collected information to:

Deliver and improve our Services
Process orders and payments
Communicate with you about your account, test kits, or results
Send educational content, updates, or promotional offers
Customize user experience and recommendations
Analyze usage trends and improve performance
Meet legal, regulatory, and compliance obligations

You may opt out of promotional communications at any time by contacting us at taleoftwostrands@gmail.com.

Cookies and Tracking Technologies

Tale of Two Strands® uses cookies, web beacons, and similar technologies to:

Improve website functionality
Analyze traffic and usage
Personalize content and advertising

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

Third-party advertising partners may also use tracking technologies. We do not control their practices and encourage you to review their policies directly.

Disclosure of Information

We do not sell or trade your Personally Identifiable Information.

We may disclose information:

To service providers and partners under confidentiality agreements
To affiliates or subsidiaries
In the event of a merger, sale, or business transfer
To comply with legal obligations or protect rights and safety
With your consent or at your direction

Aggregated or de-identified data may be shared without restriction.

Your Choices and Rights

You may:

Opt out of marketing communications
Manage cookie and tracking preferences
Request access, correction, or deletion of your personal data
Close your account at any time

Requests can be submitted to taleoftwostrands@gmail.com.

Data Security

We use industry-standard security measures, including encryption and secure servers, to protect your information. While we strive to protect your data, no method of transmission over the internet is 100% secure, and use of the Services is at your own risk.

Data Retention

We retain personal information as long as your account is active or as necessary to provide Services, including hair and fur testing, result delivery, and consultations. Information may also be retained to comply with legal obligations, resolve disputes, and enforce agreements. Data may be anonymized or securely deleted when no longer required.

Third-Party Services and Integrations

Our Services may integrate with third-party tools or platforms. Your use of those services is governed by their respective privacy policies, not this one.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page, and material changes may be communicated via email or website notice. Continued use of the Services constitutes acceptance of the updated Policy.

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA). A CCPA addendum is available upon request.